Cecilia Pasquinelli is a post-doctoral research fellow at the Gran Sasso Science Institute in L’Aquila, Italy. She previously worked in the Department of Social and Economic Geography at Uppsala University, Sweden. She received her Ph.D. in Management, Competitiveness and Development from the Institute of Management at Scuola Superiore Sant’Anna in 2012. She is Associate Editor of the Journal of Place Management and Development. Her research interests include place branding, place of origin and the economic geography of brands and branding, local and regional development policies and urban tourism.